NVIDIA surprises and refuses to release rtx 4080 12 GB!
The voices of dissatisfied users on the Internet not only do not go unnoticed, but also become increasingly important. The presentation of GeForce Beyond was not the best because of the (obvious) increase in prices for next-generation graphics cards, or in other words , inadequately set in relation to the specifications and their capabilities.
The weakest of the announced cards, the GeForce RTX 4080 12 GB, immediately became the object of jokes and ridicule. Even NVIDIA fans unanimously — and rightly so — claimed that this GPU should be sold under the geforce RTX 4070 from the start. However, it was necessary to somehow justify the (exaggerated) increase in prices for the ada lovelace nvidia family.
An additional problem was the confusing name. GTX/RTX graphics cards with xx80 tip have always been associated with a high-performance card. The release of two such maps, which differ in their name only in the amount of video memory, could also mislead (especially less knowledgeable) users. 4GB less storage was just the tip of the iceberg – these cards are separated by a performance gap! These are completely different models, with a completely different graphics core, so the RTX 4080 12 GB did not deserve its name.
Due to (too much) confusion with the names, NVIDIA made an unexpected decision and canceled the launch of the RTX 4080 12GB. However, this is only the official position. It’s a move taken by voices of discontent and criticism that reinforced NVIDIA’s latest moves, in which the RTX 4080 12GB could be close to the RTX 3090 Ti on the one hand, and the RTX 3080 on the other to rasterize.
How will the abandonment of the weakest ada lovelace model still affect NVIDIA’s publishing plans? What’s next?
What now? What does the cancellation of the RTX 4080 12GB mean?
WITH THIS move, NVIDIA is certainly winning in the eyes of its fans and potential consumers. But there are still many question marks ahead. What about the AD104 GPUs that were supposed to go into the RTX 4080 12GB?
In fact, only the name of the model goes into the garbage, and not the model itself. Here almost everything is ready, it is enough to rename it to RTX 4070 (Ti?) and adequately reduce the price to the bottom shelf. This move seems necessary, otherwise NVIDIA won’t gain anything, but will lose even more in the eyes of gamers. After all, the absence of RTX 4080 in the name means no justification for a higher amount.
The RTX 4080 12GB has been priced at $899, so it’s hard to determine whether this model is profitable. NVIDIA hasn’t officially revealed what it will do with the remote model’s chip, but the conclusion is simple: the card should be released under the name RTX 4070, in extreme cases RTX 4070 Ti and reduce its price to at least $699, which is the level from which the RTX 3080 started. This is the only reasonable way out of this situation, in my opinion.
Will this decision affect the RTX 4080 16 GB, which is about 30% more efficient?
GeForce RTX 4080 16GB is also a problem for NVIDIA
The RTX 4080 12GB isn’t the only problematic model in NVIDIA’s lineup. As it turned out, the RTX 4080 16GB is still too expensive – in relation to the capabilities – card. The price is dangerously close to the powerful RTX 4090, and in some games it can be almost twice as weak, which is perfectly visible on the official slide in A Plague Tale: Requiem.
On the Internet, this model is also beginning to be mocked, and in the comments there is no shortage of voices suggesting that in fact this card should be called RTX 4070 (Ti), and 4080 12 GB – the maximum RTX 4060 (Ti). There’s little reason for this, as the differences in the SPECIFICATIONS of the RTX 4080 16GB and RTX 4090 are gigantic. Just look at the vulnerabilities in the cudA cores, which have a huge impact on GPU performance (total 9728 vs 16384!).
Should the RTX 4080 12GB output also affect the price of the RTX 4080 16GB? That’s the way it should be, but I doubt it will happen, even though the move would make sense. After all, NVIDIA no longer has a second, weaker model that would justify a price hike for a better GPU. There is only one RTX 4080 and unfortunately an inadequate price, to put it mildly.
NVIDIA may be making a small (because I wouldn’t expect a big) price correction just before the premiere because it did it with the RTX 4090. It seems to me that if NVIDIA doesn’t change the price now, it will change it after the release of the much better RTX 4080 Ti. Because there is too small a price gap between the 16GB RTX 4080 and the RTX 4090 to be able to reasonably squeeze the Titanium version there…
When will the RTX 4080 12GB return to its new name?
According to news from NVIDIA’s business partners that Gamers Nexus has managed to get, the remote RTX 4080 12GB will debut under a different name, likely at CES 2023 next January. While there’s no denying that NVIDIA has a card ready, as it was originally supposed to debut in November, December 2022 seems like a reasonable date.
We’ll probably learn more thanks to leaks in the coming weeks. NVIDIA’s decision will also be affected by the display of AMD RDNA 3 graphics cards, which is scheduled for November 3.