Blogging has become extremely popular today, but not all blogs are successful. When trying to find a niche for your blog, you want to choose one that will get traffic but also has the potential to make money.
Many people are not successful because they are not choosing the right niche for their blog. They may not be passionate enough about the topic, not enough to know about it or not know how to make money on it. If you want to be a successful blogger, choosing the right niche is crucial.
The key considerations when choosing a niche are your interests, level of competition, monthly searches, earning potential, and long-term potential.
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List your interests and experiences
The first step when trying to find a niche for your blog is to create a list of all your interests. To make this list, think about your hobbies, how you like to spend your free time, about the books you read and television programs that you like to watch. An interesting exercise is to look at some of the latest Google searches you’ve done.
If you have little interest in the topic, you will not be able to maintain the effort it takes day in and day out to make it successful, especially when you seem to be putting in a lot of effort and not seeing results right away.
Gina Michaels, who runs a blog for the top-rated assignment writing company, gives this advice: “Don’t worry if you think you don’t know enough about the topic — you can learn while traveling and your audience will enjoy traveling with you.”
When you’re passionate about your topic, it’s easier for you to connect with your audience. You are less likely to run out of ideas or give up your blog. You will be able to keep writing day in and day out without losing interest and continue to learn and develop your skills in your niche.
You may be able to use your experience and skills to educate others. Do you embroider? Are you a carpenter? Do you have diy experience? You may have learned some valuable life lessons as a parent. If there are people who can benefit from your experience and skills, you have a potential audience.
Explore the contest
If you’re a passionate gardener, and gardening tops your list of interests, should you go ahead and start a blog about gardening? Google Gardening and you will be completely frightened by the number of other horticultural blogs, some of which are mostly successful.
If you really want to have a blog about gardening, you’ll have to delve deeper into the topic to find a niche in this broader niche. For example, container gardening would be better than gardening, but even this niche can be saturated, and you have explored all the nooks and crannies of this niche to come up with an idea that can be profitable.
Find the right balance
Perhaps you have an interest in your list, which is not as common as making wallets from leather scraps. You will google it and find that there is almost no competition. You get excited, only to understand that you need to take into account demand. How many people want to know how to make wallets from leather scraps every month?
If your blog’s niche is too small, growth will be limited and you may find it difficult to increase your traffic and even keep finding blog topics to write about. By looking at a keyword research tool like Google Keyword Planner (free), you can get a good idea of how many people are searching for specific keywords.
It is also useful to look at books that have been published in a niche. If the book was published by one of the major publishers, you will know that there is a decent audience for this topic.
What you need to do is find a topic that strikes a balance between your interests, your level of competition, and current trends. The topic can’t be too broad or too small. Too wide and you have too much competition, too little, and you don’t have a pretty large audience. Achieving this balance can be quite difficult.
Think about profit potential
You can come up with a niche for your blog that you’re really passionate about, but if you can’t think of any products or services you can sell, you won’t make any money. It can help you go to Amazon and view the products available in that niche that you are planning to become an Amazon affiliate blogger. This can simply inspire you, especially if you see a specific product that you can visualize by selling on your site.
You can use Google Trends to see if interest in a particular product is growing or decreasing. For example, selfie sticks were popular at one point, but interest in them decreased. You may have been selling some popular product for a while, but as interest decreases, your niche drops.
Think about long-term opportunities
You need to think about whether your chosen topic can withstand for a long time. If you decide to start a blog about the current trend, there is no guarantee that it will last a long time. It can be successful in the short term, but you won’t be able to count on permanent monetary success. An evergreen topic will always be relevant and will continue to bring money from year to year.
Think about your ideal audience
Ask yourself who will benefit the most from your service or product. Who are the people you empathize and understand the most? You have to be able to identify with your audience and have an understanding of the challenges they face and their desires.
It helps to understand how they dress, what they eat, what they do for fun and much more. If you don’t understand them, you can hardly provide them with the solutions they need. A good tip is to give your client a name and describe him or her in great detail.
Create a thematic map
Once you have narrowed down your capabilities, this will help create a thematic map. It may even trigger ideas that you may not have considered. You can write down each topic and then add relevant words such as passion, experience, and profit.
If you can highlight all three of these factors, you’ll probably narrow your list down to one or two ideas. Free Mind is an open source software that you can use.
What can be brought to a niche?
This can be a deciding factor when choosing your niche. If you think you have something new and fresh, this is an advantage. That said, don’t worry because you can still be successful – if you’re doing what you’re doing better than your competitors.
Finding the right niche may not be as easy as you imagined, but if you go through a logical, thoughtful process, you will most likely find one that will achieve the right balance. Many people do not understand it correctly the first time, but continue to become successful by applying what they learned from the first attempts.
Don’t hold back your fears and spend so much time trying to find a niche you’ll never start. Go through the process suggested above, grab the bull by the horns and choose a name for your blog.
Remember, niche marketing doesn’t limit you. This means that you do not have to stretch yourself too much, you have a small pool of potential customers, and it is easier for you to become famous in your niche. Stay flexible, listen to your followers’ feedback, and you’ll learn more about what they want and what you have to offer them. This will help you fine-tune your niche as you progress.
